BümoBrain
ILLUSTRATION • ANIMATION • CHARACTER & WORLD BUILDINGIn 2020–2021, I worked as an in-house animator and illustrator for BümoBrain, an online early children’s education platform that was initially only supposed to be a childcare services company. It quickly shifted in response to the changing needs of young, working parents at the beginning of the COVID-19 pandemic.
I collaborated with fellow animator Yer Vang, who specialized in 3D animation. They created 3D versions based on the 2D characters that I designed for Bümo, which we then worked with a vendor to make physical puppets of. They were taken on set to shoot hundreds of ‘on-demand’ educational content and ‘Morning Circle Time’ videos. 2D cartoon versions have been used for social media/promotional content, physical exhibition/display stands, soft goods/merch, and printed media.
